advertising knowledge

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Across
  1. 1. -Making a product look sustainable when it's not.
  2. 6. -A group of people being targeted while advertising.
  3. 8. -Logically appealing.
  4. 9. -Brand positioning.
  5. 10. -A shape or image that represents a message.
Down
  1. 2. -Words or statements that are misleading.
  2. 3. -Being dishonest about a product while advertising.
  3. 4. -Being genuine or honest about a product while advertising.
  4. 5. -Emotionally appealing.
  5. 7. -Ethically appealing.