Advertising - Module 11, Reading 1

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Across
  1. 4. standardization
  2. 5. firm
  3. 7. viable
  4. 8. tangible
  5. 10. instantaneous
  6. 13. consumption
  7. 16. strategy
  8. 18. adapt
Down
  1. 1. broaden
  2. 2. vital
  3. 3. take into account
  4. 4. simultaneously
  5. 6. influential
  6. 9. established
  7. 11. sequentially
  8. 12. appeal
  9. 14. sufficient
  10. 15. merge
  11. 17. grave