advertising promotion & demographics

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Across
  1. 2. income- the money a customer has left after taking out taxes.
  2. 3. market-a group that is identified for a specific marketing program or product.
  3. 4. income- the money left after paying the basic living necessities such as food,shelter,and clothing
  4. 6. all people who have the ability to purchase a given product
  5. 8. involves grouping people with similar lifestyles as well as shared attitude,values,and opinions.
  6. 11. marketing-involves using a single marketing strategy to reach all customers
Down
  1. 1. market- business-to-business market including all buisness that buy products for use in thier operations.
  2. 4. statistics that describe a population in terms of personal characteristics such as age,gender,income,or marital status.
  3. 5. profile- lists information about the target market such as age,income,and occupation.
  4. 7. segmentation-the process of classifiying customer by needs or wants.
  5. 9. market- consumers who purchase goods and service for personal use.
  6. 10. refers to segmentation of the market based on where people live.