Advertising Review

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Across
  1. 2. _________ represents safety, cleanliness and purity.
  2. 4. ___________ is the persuasive technique when a brand uses logic, facts and statistics.
  3. 5. _________ represents nature and health.
  4. 6. A good logo should be appropriate, distinctive and ___________.
  5. 9. __________ represents happiness and is great for children's products.
  6. 10. The average person sees between 4000 and 10000 advertisements per _________.
Down
  1. 1. ___________ is the persuasive technique when a brand used a celebrity or expert to establish trust.
  2. 3. The _________ audience is the group of people who are most likely to be interested in the brand/product/advertisement.
  3. 6. An effective ___________ is easy to remember.
  4. 7. ____________ is the persuasive technique when a brand uses emotion.
  5. 8. __________ is used to create urgency and increase appetite.