Advertising & Sales Promotion

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Across
  1. 2. Product,price,place,promotion
  2. 4. Activities companies do to support overall promotion strategies
  3. 5. Unfair and untruth statement about a competitor
  4. 8. Weakest medium for advertising
  5. 11. Anything that distorts or disrupts a message
  6. 14. When products and marketing messages are designed for adapted or to individual countries
  7. 15. perception that most goods and services are the same
  8. 17. Place where customers interact with or acquire additional information about a firm
Down
  1. 1. Comes from some sort or value
  2. 2. set of businesses or individuals consumers with distinct characteristics
  3. 3. Transmitting,receiving and processing information
  4. 5. When a firm features individual products but they are all the same
  5. 6. A written unfair and untruth statement about a competitor
  6. 7. when a firm has previously chosen a vendor and intends to place an order
  7. 9. Group of individuals who make a purchase on behalf of the company
  8. 10. Offering two or more brands in a single market
  9. 12. Receiver's perception of a message
  10. 13. Names generally assigned to a good
  11. 16. Strongly beliefs about various topics or concepts
  12. 17. Hundreds of marketing messages and only some received