Advertising Techniques

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Across
  1. 7. a paid placement that uses a customer quote to establish trust and generate credibility around a produc
  2. 8. the strategy of repeatedly presenting the same advertisement or message to the same audience
  3. 9. aims to evoke fear or anxiety in the audience by depicting a negative or undesirable outcome if they don't take a specific action
Down
  1. 1. the use of claims that are obviously overblown, often using subjective language or comparisons
  2. 2. leaving out important information that a consumer needs to make an informed decision about a product or service
  3. 3. Using funny content to make ads more memorabel
  4. 4. the process of increasing or decreasing the ad campaign to achieve better results
  5. 5. offering a consumer something extra or a good deal as an incentive to buy a product or service
  6. 6. encourages people to buy a product or service by highlighting its popularity or the fact that many others are using it