advertising terms

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Across
  1. 2. an inclination of temperament or an outlook. a personal and sometimes unreasoned judgement that consumers have already made about a topic, product, or person
  2. 3. assists in providing information or a roadmap to the we
  3. 7. companies that pay to advertise on certain websites in order to be affiliated or recognized - these are becoming more popular as a subtle way to get your message to the consumer
  4. 10. advertising using text based hyper links- All website text is written in HTML language
  5. 11. smaller banner ad normally used to advertise programs used in creating the site.
  6. 13. these are still evolving and have not been that successful - can be used to market a virtual store
  7. 15. collection of direct links to predefined web pages stored in your web browser - called favorites in Internet Explorer
  8. 16. adding interactive elements to standard HTML sites
  9. 19. when a consumer is attracted to a cause, agrees to join an organization or club, or purchase an item because its popularity. the consumer is persuaded to "follow the crowd" rather than to use "evidence" to justify a choice.
  10. 20. when an advertiser connects a famous or respectable person with a product through the use of quotations or endorsements from that famous or respectable person
Down
  1. 1. includes animation or video and have more complex user interaction - Example: ads change when you move your curser over it -a movie sample with streaming video
  2. 4. when you exit a website a website a related website opens - can be very annoying
  3. 5. video games containing advertisements
  4. 6. move across a screen or floats above the content.
  5. 8. when an advertiser implies that buying the product will show a love of country
  6. 9. when a consumer is persuaded to buy a product or service because it associated with something attractive or respectable
  7. 12. the spreading of ideas, information, or rumors for the purpose of helping or injuring an institution, a cause, or a person
  8. 14. catchword or motto used by an advertiser
  9. 17. a light, rhythmical verse or short song used by advertisers
  10. 18. ads that are like banners