Advertising Terms

3. the fraudulent practice of sending emails or other messages purporting to be from reputable companies in order to induce individuals to reveal personal information, such as passwords and credit card numbers.
4. an economic concept that presupposes that when making a choice, consumers will always focus primarily on the maximisation of their private benefits.
6. What does FTC stand for?
11. any kind of unwanted, unsolicited digital communication that gets sent out in bulk.
12. Which color in advertising represents innocence?
13. This color in advertising represents wealth and luxury?
14. the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns.
15. ads created using Dynamic HTML, JavaScript and similar web browser technologies.
16. This color in advertising is feminine and shows gentleness and romance.
17. Which color is the favorite color of business?

1. a marketing term that refers to the next step or the action that the marketer wants the consumer to take.
2. a long strip of cloth bearing a slogan or design, hung in a public place or carried in a demonstration or procession.
3. books, business cards, brochures, coupons, ads in magazines or newspapers, ads on billboards, postcards and even product packaging.
5. Which color in advertising commands attention?
7. Which color in advertising creates a sense of urgency?
8. one or two phrases that provides clarity, entertainment, or emphasis to help highlight a brand's mission, purpose, or culture.
9. Social Media and Digital media
10. Mobile advertising is any form of advertising that appears on mobile devices such as smartphones and tablets using wireless connections.
13. Which color in advertising represents nature and the earth?
15. This color in advertising is solid, credible, mature and reliable.