Advertising Terms

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Across
  1. 4. used to manipulate viewers reason and emotions
  2. 5. the act of calling public attention to one’s product or service
  3. 7. information is passed by mouth
  4. 9. using the names or pictures of famous people but not using quotes
  5. 12. using the words of a famous person to persuade
Down
  1. 1. general appeal to emotion used for political, religious, civil causes, etc.
  2. 2. words that will make your feel strongly about someone or something
  3. 3. the product name is repeated at least four times
  4. 5. using both sight and sound, typically in the form of slides or video and recorded speech or music.
  5. 6. Calling attach a negative label to a person or thing, trying to tear and opponent down
  6. 8. the act of buying or selling in a ____
  7. 10. more recent form of advertising appeals because it uses websites
  8. 11. persuading people to do something by getting others to do it
  9. 13. uses words like comfort, attracts the consumer’s feelings