Advertising Unit Vocabulary

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Across
  1. 2. an advertising technique that “transfers” feelings or emotions from the ad to the audience. Food advertisements are an example of transfer.
  2. 6. the measurement of mistakes/errors, how true something is.
  3. 7. an advertising technique that uses the method of “jumping on the bandwagon.” The effect produced is making the audience believe that they will be left out if they don’t have/use the product being advertised. (Everyone else has one, so should you!)
  4. 9. parts of the text that help the reader understand and connect with the text. (Examples: footnotes, definitions of vocabulary, “about the author,” charts and graphs, illustrations/images, etc.)
  5. 14. being appropriate for the occasion.
  6. 15. reasoning or facts given in opposition to one’s claim, supports the other side.
  7. 17. an original account or record created at the time of an event by someone who witnessed or was involved in it. (Examples: autobiographies, letters, government records, photographs, etc.)
  8. 19. well-grounded/justifiable, logically correct
  9. 20. the level to which something is true or believable.
  10. 21. the CLAIM in an essay, tells the reader what your paper is about, your point-of-view on the topic, and gives a “road map” for the reader to follow when reading your essay.
  11. 22. a fixed, oversimplified image of a person, group, or idea; something conforming to that image.
  12. 25. analyzes, interprets, or critiques primary sources. (Examples: textbooks, books about historical events, works of criticism such as movie or book reviews, etc.)
  13. 26. writing/text that informs the reader about a topic.
Down
  1. 1. an advertising technique that uses data and statistics to entice the audience to use their product or service. (9/10 dentists agree that this is the best toothpaste for your teeth! 90% of users agree that this product helped them lose weight.)
  2. 3. an advertising technique that uses a celebrity to get the audience to buy or use the product.
  3. 4. the intended readers of specific types of texts.
  4. 5. extreme exaggeration used for emphasis, often used for comic effect.
  5. 8. a convincing force, an object or person with expertise in a certain subject.
  6. 10. an advertising technique that uses real people who talk about how great their experience with the product has been. Often used for medications and beauty or hygiene products, things that will improve your life.
  7. 11. appeals to the reader’s emotions, gets their attention by creating an emotional connection with the reader.
  8. 12. a NOUN (person, place, or thing) that is the result of an action or event.
  9. 13. a preference, especially one that prevents impartial judgment.
  10. 16. a VERB (action word) that means to produce an effect on someone/something.
  11. 18. an advertising technique that makes the audience feel special if they have the product being advertised. (Be the first one to own the product! You will be so cool if you have it! Everyone will want to be like you!)
  12. 23. a writer’s statement of a position or opinion about a topic. (Could also be a writer’s response to a question when writing a paragraph or essay. CER=Claim, Evidence, Reasoning.)
  13. 24. the reason for writing, what the writer is hoping to accomplish.