Advertising Vocabulary

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Across
  1. 1. free media coverage generated through news articles, press releases, interviews, or internet content Examples: A product review in a newspaper, a viral video about a company, a CEO’s interview on TV
  2. 4. to agree to something, to think that something is good Example sentence: Do you think the client will ... the budget for product placement in TV shows?
  3. 5. a new plan or process to reach a goal or solve a problem Example sentence: The government's i.. to resolve unemployment is promising.
  4. 7. a picture, short film, song, etc. that tries to convince people to buy a product or service Examples: TV commercials, online banner ads, sponsored social media posts, magazine ads
  5. 8. the amount of money you have available to spend Example sentence: She was given a b... of $5,000 a month to raise the three children.
Down
  1. 2. an advantage that something gives you; a helpful and useful effect that something has Example sentence: Having a dog has its b...s and disadvantages too.
  2. 3. a plan, sketch, or drawing of something that is not yet finished Example: The painter made a d.. of a dog on the street so that he can finish the drawing later at home.
  3. 6. to spend money on something in the hope of making a profit Example sentence: The owner of this building i...ed his money in the property market, hoping he will get his money back with some profit.