Advertising Vocabulary

2. a short and striking or memorable phrase used in advertising
4. a particular group at which a film, book, advertising campaign, etc. is aimed
5. able to adapt
7. Coupons, sweepstakes, games with prizes and gifts with purchases
10. information of a biased or misleading nature used to promote or publicize a particular political cause or point of view
13. ads that tug at your heart & make you feel good

1. technique that sells a product or service by convincing the customer that others are using it and they should join the crowd
3. worth remembering
6. a symbol or other design adopted by an organization to identify its products
8. a symbol, word, or words legally registered or established by use as representing a company or product
9. Advertising that promotes specific features or makes claims about what a product or service can do for the customer
11. Words subtle statement modifiers that render the claim meaningless if studied closely
12. not affected by the passage of time