Advertising

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Across
  1. 3. The way in which text or pictures are arranged on a page
  2. 5. A synonym for 'slogan' (2 words)
  3. 8. You need to establish this through market research (2 words)
  4. 10. An important topic or problem for debate or discussion
  5. 12. A trick or a device designed to attract attention
  6. 13. Identifying symbol or design
Down
  1. 1. ________________Service Advertising
  2. 2. Reduction (2 words)
  3. 4. Sometimes advertising creates false_________________
  4. 6. It tries to convince you to buy a product
  5. 7. One of the goals of PSA is to change public_____________
  6. 9. The quality of being attractive or interesting
  7. 11. Advertising creates this sort of appeal to attract buyers