AdWords

4. Determines which ads appear and in which ordeer
7. Acronym for cost per click
9. Collection of ads that target a set of keywords or sites
12. Acronym for interest category marketing; targeting ads to users based on their interests
13. Video ad where the advertiser is only charged when a user views the ad
14. A type of targeting used to show ads to users regarding the sites they like not only the content of the page
16. How much an advertiser spends on an entire campaign each day
18. How much an advertiser will spend each time someone sees or clicks on your ad
19. Search results that match a search tearm, located in the middle of a search engine result page
23. A solution that allows advertisers and agencies to dedicate their time to campaign planning and optimization rather than to sending and receiving creatives and reports from publishers

1. Hover to ____ or click to ____
2. Words that an advertiser bids on to target ads to potential customers
3. Search results that are ads for sites, usually located at the top, bottom or right side of a search engine result page
5. Where ad groups are housed in AdWords, targeting preferences and budgets are set here
6. Google's application for websites (publishers) who want to show AdWords ads on their sites
7. Acronym for cost per thousand impressions
8. Targeting ads to specific user searches
10. An image that is 1 pixel wide by 1 pixel high that is used to either track users r for reporting purposes
11. Interactive rich media format that ensure meaninful interaction with viewers
13. Reaching specific places and/or users
15. Estimate on how relevant an ad, keyword and page on your website the ad links to is to someone who sees your ad
17. generated by an advertiser’s ad server that are used to dynamically serve ads onto a publisher’s site by a single advertiser
20. Acronym for ready ad galllery template ads
21. Google's application for advertisers who want to run ads on the web.
22. Acronym for cost per view