AdWords

1. How much an advertiser will spend each time someone sees or clicks on your ad
5. A type of targeting used to show ads to users regarding the sites they like not only the content of the page
7. A solution that allows advertisers and agencies to dedicate their time to campaign planning and optimization rather than to sending and receiving creatives and reports from publishers
9. Acronym for ready ad galllery template ads
10. Video ad where the advertiser is only charged when a user views the ad
12. Estimate on how relevant an ad, keyword and page on your website the ad links to is to someone who sees your ad
15. Google's application for websites (publishers) who want to show AdWords ads on their sites
16. Reaching specific places and/or users
18. Search results that match a search tearm, located in the middle of a search engine result page
21. Acronym for cost per thousand impressions
22. Hover to ____ or click to ____

1. How much an advertiser spends on an entire campaign each day
2. generated by an advertiser’s ad server that are used to dynamically serve ads onto a publisher’s site by a single advertiser
3. Where ad groups are housed in AdWords, targeting preferences and budgets are set here
4. Targeting ads to specific user searches
6. Interactive rich media format that ensure meaninful interaction with viewers
8. An image that is 1 pixel wide by 1 pixel high that is used to either track users r for reporting purposes
11. Words that an advertiser bids on to target ads to potential customers
13. Google's application for advertisers who want to run ads on the web.
14. Collection of ads that target a set of keywords or sites
17. Acronym for interest category marketing; targeting ads to users based on their interests
19. Determines which ads appear and in which ordeer
20. Acronym for cost per view
21. Acronym for cost per click
23. Search results that are ads for sites, usually located at the top, bottom or right side of a search engine result page