talkTerminology: A

3. Any media item (images, videos, audio, text) used in the creation of content.
5. ___ the Fold. The portion of a webpage that is visible without scrolling, often considered the most valuable space for advertisements. Taken from traditional newspaper format to denote whether something is on the upper or lower half of the physical page.
6. ____ value. Unique or exclusive content that provides value to an audience, or free or inexpensive media that comes with a media buy.
7. The person responsible for the overall visual aspects of an advertising or media campaign and coordinates the work of graphic designers.
8. Abbreviation for a library of coding rules and connection protocols for building and interacting with software applications, often used to enable integration between different software systems.
9. The discovery and communication of meaningful patterns in data, often used to track and measure the performance of digital content.
10. Ad ____. The location where an ad is displayed, whether in digital media, print, or physical spaces.

1. A folding method for a one-page print piece where the paper is folded back and forth in a zigzag pattern.
2. Efforts to influence public policy or opinion on a specific issue, often by representing the interests of a group or organization.
3. An ad written in the form of an objective opinion editorial, and presented in a printed publication—usually designed to look like a legitimate and independent news story.
4. ___ Testing. A method of comparing two versions of an advertisement to determine which one performed better.
5. ____ Advertising. Unconventional out-of-home advertising that integrates the message into the environment in unexpected ways, often engaging passersby directly.
6. ____ Intelligence. Computer applications that perform complex tasks that once required human input. The term is often used interchangeably with its subfields, which include machine learning and deep learning.
7. ____ Binding. A binding method for a multi-page print piece where glue is used to hold the pages together.
11. ____ Reality. An interactive experience that enhances the real world with computer-generated perceptual information. Using software, apps, and hardware it overlays digital content onto real-life environments and objects.