Agency Terminology: B

2. ____ glue. Juvenile slang term used to refer to a type of removable adhesive that is often used in direct mail and marketing materials. It is a pressure-sensitive, rubbery, and pliable adhesive that can be easily removed without leaving residue or damaging the surface it was applied to.
3. A document that outlines the strategy, goals, and key information for a project.
5. Everything in a website that is not seen; the part that runs behind the scenes, storing and organizing data, and ensuring everything on the front-end client-side works. Also known as server-side.
7. Video footage that provides supplemental scenes that help to visually convey a story or topic; largely without the use of audio.
9. A brief paragraph at the end of a press release that highlights a company and its core business information.
10. The process of assembling a book, magazine or other printed material by securing the pages together.
11. Brand ____. The visual elements of a brand, such as color, design, and logo, that distinguish the brand in consumers' minds.
12. Brand ____. The value of a brand in the market, often influenced by customer perceptions, brand awareness, and loyalty.
13. The area of a printed document that extends beyond the final trim size, allowing for edge-to-edge printing.

1. Brand ____. A commitment a company makes to its customers about the value and experience they can expect when using its products or services.
4. Brand ____. Clearly defined rules and standards on how to use a brand’s logos, fonts, colors, photography, and voice are represented in the world, which help businesses ensure brand consistency. Also known as style guides.
5. A large outdoor advertising structure typically found in high-traffic areas such as alongside busy roads. Can be static (vinyl) or digital.
6. The distribution of advertisements through audio or visual media to a wide audience via radio, television, or digital streaming platforms.
7. The process of creating a unique name, message and image for a product, company, or organization in the consumer's mind, through advertising, design, and other marketing strategies.
8. Also known as Digital Display, this is a somewhat outdated term for online advertising embedded on websites, typically in rectangular forms.
10. A short line placed between an article’s headline and body text telling the author's name. This is mainly related to magazine articles and blog publishing.