AICE Business: Words from Quarter 3

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Across
  1. 3. a type of sampling using one or a number of specific groups to draw samples from
  2. 6. research that leads to numerical results
  3. 7. the range of the middle 50% of the data
  4. 11. the quantity of a product that consumers are willing and able to buy at a given price in a time period
  5. 13. a type of orientation that has an outward approach based on research of consumer wants
  6. 14. the quantity of a product that firms are prepared to sell at a given price in a time period
  7. 18. a type of research that involves the collection of first-hand data
  8. 19. the market price that equates supply and demand for a product
  9. 20. the four key decisions that must be taken in the effective marketing of a product
  10. 22. a type of marketing that identifies and exploits a small segment of a larger market by developing products to suit it
Down
  1. 1. goals set for the marketing department to help the business achieve its overall plan
  2. 2. the management task that links the business to the customer
  3. 4. the value that occurs most frequently in a set of data
  4. 5. a long term plan established for achieving marketing objectives
  5. 8. paid for communication with consumers
  6. 9. a type of pricing that adds a fixed mark-up for profit to the unit price of a product
  7. 10. an identifying symbol, name or image
  8. 12. a group of people who are asked about their attitude towards a product, service, or advertisement
  9. 15. a type of orientation that has an inward approach based on time tried products and selling to consumers
  10. 16. short for customer relationship management
  11. 17. a way to inform consumers and persuade them to buy
  12. 21. the buying and selling of goods and services through an electronic form