Ansoff Matrix

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Across
  1. 2. assists organizations to map strategic product market growth
  2. 3. The activity or fact of increasing the market share of an existing product, or promoting a new product.
  3. 4. The expansion of the total market for a product or company by entering new segments of the market,converting nonusers into users.
  4. 5. the act or practice of manufacturing a variety of products, etc.so that a failure in or an economic slump affecting one of them will not be disastrous.
Down
  1. 1. The creation of products with new or different characteristics that offer new or additional benefits to the customer.