AP Business Unit 2

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Across
  1. 7. Original information collected firsthand
  2. 10. Measure of how demand responds to price changes
  3. 12. Amount a customer pays for a product
  4. 15. Amount of a product consumers are willing and able to buy
  5. 16. Person who purchases goods or services
  6. 18. Difference between selling price and cost
  7. 21. Exchange of products or services for money
  8. 23. Intended customer group for a business
  9. 25. Good or service offered to customers
  10. 27. Group of customers with similar characteristics
  11. 28. Group of potential customers for a product
  12. 29. Activities used to inform and persuade customers
  13. 30. Process of making products available to customers
Down
  1. 1. Marketing conducted through online channels
  2. 2. Customer preference for repeatedly buying from a brand
  3. 3. Benefits a customer believes a product provides
  4. 4. Expense incurred to produce or sell a product
  5. 5. Identity that distinguishes a business or product
  6. 6. Small group discussion used for market research
  7. 8. Process of gathering information about customers and markets
  8. 9. Price charged to customers for a product
  9. 11. Person who purchases or uses a product
  10. 13. Money remaining after expenses are paid
  11. 14. Business that offers similar products to the same market
  12. 17. Information collected for analysis
  13. 19. Useful understanding gained from analyzing data
  14. 20. Information previously collected by another source
  15. 22. Method of collecting customer responses
  16. 24. Paid messages used to promote a product
  17. 26. Path used to deliver a product to customers