M^2 CLUB CHALLENGE

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Across
  1. 3. Heartbeat of every business
  2. 5. to put your business in to an equation
  3. 9. something that keeps us together
  4. 10. to understand incrementality
  5. 11. reveals the true value
  6. 13. where experts give answers
  7. 14. facebook's library to try out MMMs
Down
  1. 1. a must do to understand how your business is doing
  2. 2. we need this in measurement
  3. 4. can't run business without
  4. 6. we wish this was dead
  5. 7. something you run for a long time
  6. 8. this must be a habit
  7. 11. every normal curve has this
  8. 12. the impact of spending on media
  9. 15. when you find new values of CAC