Audience Theory

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Across
  1. 2. Stuart Hall was the theorist who created encoding and ___ idea
  2. 5. when the audience is this they are prone to the cultivation theory
  3. 6. uses and grats theory, actively accessing a media text for escapism
  4. 7. when the mode of address is personal, as if the text is speaking to you
  5. 10. reader shares the programme's code and ideology
Down
  1. 1. uses & grats theory, actively accessing a text to self educate or learn something new.
  2. 3. when the reader rejects the programmes code and interprets the text differently
  3. 4. the reader partially shares the programme's code and ideology
  4. 8. newspapers adopt this mode of address when discussing serious issues
  5. 9. this can affect the way an audience reacts to a text