Automation

2. Acronym for the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
4. Networks that can be utilized by automation tools to engage with a broad audience.
7. Series of structured activities for marketing a product are known as what?
9. Potential customers or clients in the marketing funnel.
11. A common form of communication that can be automated to nurture leads.
12. The measurement and optimization of marketing activities is known as what?
13. What system allows marketers to automate repetitive tasks?
14. A defined series of tasks within a marketing automation system to process leads.

1. Customizing marketing messages for individual recipients through automation.
3. Acronym for Return On Investment, a key performance metric in marketing.
5. What system is used to manage a company’s interactions with current and potential customers?
6. A critical component of marketing that can be distributed automatically through various channels.
7. The term for turning a lead into a customer.
8. Dividing market into sub-groups with similar characteristics is known as what?
10. An automated tool used on websites for instant customer interaction.