Basic of marketing

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Across
  1. 2. these are--- elements of promotion mix.
  2. 3. Buying goods and services for further processing or for use in the production process refers to----market
  3. 5. is the provider of goods or services.
  4. 6. is the geographical area a sales person is assigned.
  5. 7. Which is NOT the stage that customers go through in the process of adopting a new product?
  6. 12. concept is not a type of Marketing
  7. 16. Good marketing is no accident, but a result of careful planning and
  8. 17. model upholds the importance of the customer in the whole value creation process. The D.A.R.T highlights this aspect in a vivid manner.
  9. 18. Marketing is the activity, set of..... & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society.
  10. 24. Marketing is both an "art" and a "science" there is constant tension between the formulated side of marketing and the ______________ side.
  11. 26. The ____ concept holds that consumers will favour products that offer the most in quality, performance and innovative features.
  12. 27. is the act of obtaining a desired object from someone by offering something in return.
  13. 28. Which of the following is not included in the function of physical supply:
  14. 29. Good marketing is no accident but a result of careful planning and _____.
  15. 31. refers to the exchange of goods or commodities against money or service.
  16. 33. Marketers often use the term ________ to cover various groupings of customers.
  17. 34. Which of the following is NOT an element of the marketing mix?
  18. 37. _________ sells to the customers or consumers.
  19. 38. This company is well known for Technology innovation, Great value and act as a game changer.
  20. 39. Want for a specific product backed by an ability to pay is called _____
  21. 41. The mental act, condition or habit of placing trust or confidence in another, shows which of the following options?
  22. 43. products are bought by individuals and organizations for further processing or for use in conducting a business.
  23. 44. Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of---
  24. 45. When a consumer decides to buy without much logical thinking, his decision is said to be
  25. 47. advertisement is a small, graphic links placed on a web page.
  26. 49. E- marketing is a part of
  27. 50. social marketing is used as an instrument to achieve the goals of ______________.
  28. 51. Members of the marketing channel system perform _______ function.
Down
  1. 1. is the father of Modern Marketing.-
  2. 4. Which of the following is not part of demographic segmentation?
  3. 8. ______is the best illustration of a subculture.
  4. 9. A firm has decided to localize its products and services to meet local market demands. Which one of the following approaches is a good approach for this segmentation?
  5. 10. Involves transfer of ownership of the goods.
  6. 11. ______is a cluster of complementary products and services that are closely related in the minds of consumers but spread across a diverse set of industries.
  7. 13. is the practice of charging a low price right down from the beginning to stimulate the growth of the market.
  8. 14. directly purchase goods from the manufacturer in large quantity at a discounted price.
  9. 15. Most producers use _______ to bring their products to market or end users.
  10. 19. makes a service different from a product.
  11. 20. market the key customer markets consist.
  12. 21. motives are those which determine where or from whom products are purchased.
  13. 22. is a strategy of using a successful brand name to launch a new or modified product in a new category.
  14. 23. are the form of human needs take as shaped by culture & individual personality.
  15. 25. Typically profit is negative in which stage of the product life cycle?
  16. 30. Which of the following refers to marketing channel?
  17. 32. Political campaigns are generally an examples of ______marketing.
  18. 35. What does this statement show “Trade of value between two parties”?
  19. 36. The key term in the American Marketing Association’s definition of marketing is:
  20. 38. Involves purchase from various sources & assembled at one place.
  21. 40. if the company’s sales are slow down, and profits level off or decline. at which stage the company has reached?
  22. 42. Valuetriedis a combination of quality, service & price.
  23. 46. These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited
  24. 47. ______bring buyers and sellers together and assist in negotiation.
  25. 48. Sale has ________ function in an organization.