"Battle of the Brands"

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Across
  1. 2. In his desire to be _______, Jeff Bezos created Amazon.
  2. 3. The _____ of the underdog who somehow wins it all is popular in movies, especially sports movies.
  3. 5. They were having a _______ argument about what brand was better: Vans or Nike.
  4. 6. A ________ is the physical item one buys.
  5. 8. All humans are ___ with the right of liberty at birth.
  6. 10. __________ are used to measure trends in marketing.
  7. 12. She was very _____ in her criticism towards her friend.
  8. 13. _________ usually entails packaging, colors, logos and an emotional connection.
  9. 14. The ___ “swoosh” on all of the products, from shoes to headbands, lets you know you’re wearing Nike.
Down
  1. 1. There were so many people ______ one another during the sale at the mall.
  2. 2. There is an ________ piece of the puzzle that is missing.
  3. 4. Hannah ruined her cake because she couldn’t ___ sugar from salt.
  4. 7. The book ______ pioneer families crossing the plains.
  5. 9. His new car looked very ________ among the other new cars at the dealership.
  6. 11. Her _____ belonged to her family and only them.