bedu

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Across
  1. 5. Start, as a fire
  2. 7. Like a rubber bath toy, often
  3. 8. Apparel brand with a “one size” reputation
  4. 10. Soup-dumpling chain that began in Taiwan
  5. 13. Dessert, casually
Down
  1. 1. Luxe Middle East–inspired confection, on TikTok
  2. 2. Soft-serve chain with “Blizzards” on the menu
  3. 3. Plush-toy brand with cutesy critter names
  4. 4. Wheel-made wares
  5. 6. Chain known for rotating, oversized cookies
  6. 9. Bubblegum shade, informally
  7. 11. NYC neighborhood whose name is directional shorthand
  8. 12. A bit silly, as behavior