Behavioral Economics

4. investors are not always rational. Our biases can limit our ability to make purely rational investment decisions
5. Sometimes we modify our _____________ to be in line with the group
9. separating money into imaginary accounting in your mind
11. "Dude just enjoy the moment!"

1. people are more likely to keep an object they already own than pay for it
2. Buying extra stuff you don't need, just to get your money's worth
3. The perceived value of getting a good deal
6. Rule: Money is______Dollars should not be treated differently based on where they came from
7. "Personal Finance is only 20% head knowledge. It's 80% ____________________
8. "Generally, ___________ % of the items we own give us eighty% of the utility of all our possessions
10. "Everyone else has the new phone! Look there is only one left in stock!"