BHA411 Marketing Chapter 2 Crossword

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Across
  1. 3. The person or organization who ultimately consumes the product or service
  2. 5. An individual who has been officially diagnosed with a health condition and is receiving care.
  3. 7. A process that involves research, planning, strategy formulation, promotion, and other activities.
  4. 10. A form of communication management that uses publicity and other persuasive techniques to influence
  5. 11. A person who is enrolled in a health plan
  6. 13. A type of marketing the targets the entire population
  7. 14. Activities or processes that meet the needs of a consumer
  8. 16. Product, price, place, and promotion
  9. 17. A type of marketing that targets groups or individuals with specific characteristics and transmits promotional messages straight to them.
  10. 18. A type of marketing that focuses on a specific market segment
Down
  1. 1. The point of distribution for a healthcare product
  2. 2. Tangible products typically purchased in an impersonal setting on a one-at-the-time basis
  3. 4. A type of marketing that uses past, current, and prospective customers to promote an organization's product
  4. 6. Establishing and nurturing relationships that may result in mutual benefit
  5. 8. Breaks the market down to the household or individual
  6. 9. Highlighting the value of a product to induce a purchase
  7. 10. Ideas, goods, and services
  8. 12. The actual or desired area from which organizations intend to draw customers
  9. 15. A customer that consumes services rather than goods