Bianca Media Literacy Crossword Puzzle

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Across
  1. 2. the programs written for computers or the media texts that can be played on them.
  2. 4. the ability of media consumers to produce their own texts and to have those texts acknowledged by the agenda setting media. Also, the ability of media consumers to respond to the dominant media.
  3. 6. a category of media texts characterized by a particular style, form or content.
  4. 10. the practice of suppressing a text or part of a text that is considered objectionable according to certain standards.
  5. 12. a more sophisticated form of demographics that includes information about the psychological and sociological characteristics of media consumers such as attitudes, values, emotional responses and ideological beliefs.
  6. 14. the combination of two separate media texts or products that share similar characteristics so that one helps market the other.
  7. 16. something which is a representation rather than the real thing. In advertising, the word "virtually" means "almost."
  8. 17. any commercial process in which one seller controls prices and supply of a product.
  9. 18. the World Wide Web is the network of pages of images, texts and sounds on the Internet which can be viewed using browser software.
  10. 20. the storage and transmission of information by reducing it to digits and then reassembling it for an exact reproduction.
  11. 21. traditionally, it's the process by which one learns the technical production skills associated with creating media texts. More recently, it has also included the intellectual processes of critical consumption or deconstruction of texts.
Down
  1. 1. the machinery, tools and materials required to produce a media text. In media literacy terms technology greatly impacts upon the construction and connotation of a text.
  2. 3. the group of consumers for whom the media text was constructed as well as anyone else who is exposed to the text.
  3. 5. the quality of a media text by which it appears to be natural rather than constructed.
  4. 7. the process of understanding and using the mass media in an assertive and non-passive way. This includes an informed and critical understanding of the nature of the media, the techniques used by them and the impact of these techniques.
  5. 8. Viewing, the ability to use critical thinking skills to view, question, analyze and understand issues presented overtly and covertly in movies, videos, television and other visual media.
  6. 9. a critical position that is in opposition to the values and ideology intended by the creators of a media text, usually the dominant reading of a text.
  7. 11. the process of give and take by which members of the audience interpret, deconstruct and find meaning within a media text.
  8. 13. the physical equipment used to produce, distribute and exhibit media texts.
  9. 15. the industrial process of creating media texts as well as the people who are engaged in this process.
  10. 19. the agencies and institutions involved with the production of media texts. The term is also used in a more restrictive sense to describe the commercial production of media texts for the purpose of making a profit.