BICS

5. Things a business wants to achieve.
9. Things a business owns, e.g. buildings, vehicles stock, and money in the bank.
11. The difference between the selling price of a product or service and its costs. The higher the margin, the more profit that is made.
12. Introducing a new product or service to market.
13. A benefit that a business offers to its customers that its competitors do not.
14. The amount of sales a business needs to make to cover all its costs
16. The ability of a business to grow fast without increasing its production costs.
17. The money, people, time, and equipment required to run a business.

1. When a business makes fundamental changes based on feedback from their customers.
2. The money a business makes from the sales of the products or services of the business.
3. The act of giving someone a job. The term can also be used to describe renting a piece of equipment.
4. Any activity a business does to try and contact potential customers.
6. Refers to the words and symbols such as a name, logo, and slogan that represent a business' identity.
7. The principles and beliefs that guide what a business does and how it does it.
8. All the raw materials and finished goods owned by a business.
10. A business's total sales income for a year.
15. A business's long-term goal.