Big Data in Loyalty Program Management

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Across
  1. 3. An advance technology that helps analyze big data for loyalty programs.
  2. 4. A key benefit of using big data in loyalty programs to understand the trends.
  3. 6. Technology used to predict customer behavior based on historical data.
  4. 8. The process of offering deals tailored to individual preferences.
  5. 9. A secure and transparent technology that loyalty programs use to prevent fraud.
Down
  1. 1. The goal of _______ programs designed to retain customers through rewards and incentives.
  2. 2. Big data enables loyalty programs to improve customer__________.
  3. 3. The online retail giant leading in big data use for loyalty.
  4. 5. A measure of how well a loyalty program keeps customer coming back.
  5. 7. A concern related to collecting and using customer data.