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Across
  1. 2. Step-by-step rule used by digital platforms to decide content visibility
  2. 3. Process of growth or improvement of a product, market, or organisation
  3. 5. Informal communication between consumers about a product or brand
  4. 7. image Overall perception of a brand in consumers’ minds
  5. 9. Feeling when product performance meets or exceeds expectations
  6. 13. Basic requirements essential for survival or functioning
  7. 15. Complaint raised by a customer or employee
  8. 16. Ability of a product to satisfy consumer wants
  9. 17. Consumer’s choice or liking for one product over others
  10. 19. Buying the same product again due to satisfaction or loyalty
  11. 20. Market structure with a single seller
Down
  1. 1. Amount of money charged for a product or service
  2. 4. Marketing activities used to communicate and persuade customers
  3. 6. Consumer desire backed by purchasing power
  4. 8. Appearance and structure of a product influencing appeal and usability
  5. 10. Quantity of goods offered for sale in the market
  6. 11. Small, specialised segment of a market
  7. 12. resonance Highest level of brand loyalty and emotional connection
  8. 14. customer belief about how a product should perform
  9. 18. Paid, non-personal promotion of goods or services