BM Unit 4 Mid-Unit Review

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Across
  1. 5. Something that is necessary to live and function.
  2. 6. Intangible tasks or acts performed for a customer for a price or fee.​
  3. 9. Stage of the product life cycle when competitors see the opportunity, and enter the market.
  4. 10. Something that you wish to have, so as to add comforts in your life.
  5. 14. Stage of the product life cycle when sales are low, the product is seen as unfamiliar, and informative promotion is needed.
  6. 17. Refers to the concept that a service cannot be separated from its provider.
  7. 18. A type of segmentation where customers are divided based on physical location characteristics.
  8. 19. A type of purchase made based on careful thought and reasoning.
  9. 20. A type of purchase made due to a customer's loyalty to a brand or product.
  10. 22. A type of segmentation where customers are divided based on lifestyles, interests, and personalities.
  11. 23. Refers to the concept that services cannot be stored for later sale or use.
  12. 24. Product, price, place, and promotion!
Down
  1. 1. The market segment whose needs and wants can be directly fulfilled by the product at-hand. ​
  2. 2. Includes only the words, logos, symbols, or marks that are legally registered for use by a single company.
  3. 3. Stage of the product life cycle where a new product may replace the old.
  4. 4. A type of segmentation where customers are divided based on things like age, gender, nationality, etc.
  5. 7. A type of segmentation where customers are divided based on behavior patterns and product interactions.
  6. 8. Refers to the concept that the quality of a service depends on who provides the service as well as when, where, and how the service is delivered.​
  7. 11. Stage of the product life cycle where promotion costs rise and competitors must cut costs to compete.
  8. 12. Tangible objects that are useful to consumers.
  9. 13. A quality, characteristic, or feature of a physical good.
  10. 15. Refers to the concept that services are non-physical.
  11. 16. An item or style that does well, but during a short-lived cycle. ​
  12. 21. A type of purchase made with little thought during emotional highs and lows.