Brain Brew – Advanced Marketing Crossword

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Across
  1. 7. Long-term value of a customer relationship to the firm
  2. 10. Situation where demand increases due to perceived popularity
  3. 13. The benefit a brand promises to deliver to customers
  4. 14. The group of buyers a company decides to serve
  5. 15. Name, term, symbol, or design that identifies a seller
  6. 16. The place where buying and selling happens
Down
  1. 1. The customer’s perception of what is received versus what is given
  2. 2. Likelihood that a customer switches brands when price changes
  3. 3. Customer’s evaluation of a product’s performance
  4. 4. Total satisfaction a customer feels across all brand interactions
  5. 5. The unique benefit that differentiates a brand from competitors
  6. 6. Strategic exercise of choosing segments and how to compete in them
  7. 8. Mental space a brand occupies in the customer’s mind
  8. 9. Process of dividing a market into smaller groups
  9. 11. Model that explains Attention, Interest, Desire, Action
  10. 12. The four controllable elements of marketing strategy