Brand Management

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Across
  1. 3. The brand that has updated its logo several times over decades to stay relevant.
  2. 5. software that helps to track customer interactions and personalize the experience
  3. 8. Social media likes, comments, and shares as a measure of how engaged customers are with the brand.
  4. 9. The principles that guide the brand’s actions and decisions.
  5. 12. Brands will need to deliver highly personalized experiences based on individual customer data.
  6. 14. What the brand aspires to achieve in the long term
  7. 15. The brand adjusts its menu offerings to local tastes and preferences worldwide.
  8. 16. Continually introduces new products and technologies that align with customer needs
  9. 20. It is one of the challenges in Staying competitive in a saturated market.
  10. 21. Measurable outcomes that the brand aims to achieve.
  11. 23. The actionable steps taken to implement the strategy (marketing campaigns, customer engagement, etc.).
  12. 24. Measured through reviews, feedback, and net promoter score (NPS).
Down
  1. 1. refers to the audience you want to engage with the help of your marketing efforts. These people are most likely to buy your goods or services if they find out about them through one of your marketing efforts.
  2. 2. Customers who repeatedly purchase and advocate for the brand.
  3. 4. More brands are integrating sustainability into their core message as consumers demand eco-friendly products.
  4. 6. Refreshing the brand’s identity or message to reflect changing times.
  5. 7. What the brand communicates (its values, mission, and value propositions).
  6. 10. it is Overextending the brand with too many products or inconsistent messaging
  7. 11. How familiar consumers are with the brand.
  8. 13. strategic processs trategic process of developing, maintaining, and growing a brand’s image, value, and connection with customers.
  9. 15. The purpose of the brand, what it offers, and whom it serves.
  10. 17. Effective brand management creates trust, which leads to customer loyalty.
  11. 18. Includes visual elements (logo, colors, typography) and messaging that communicate the essence of the brand.
  12. 19. maintained consistent brand messaging through its “Just Do It” slogan, which resonates globally.
  13. 22. Refers to the value derived from consumer perception, experiences, and associations with the brand.