Brand Management - The Economic Approach

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Across
  1. 2. manager’s toolkit – adjusting Product, Price, Place, and Promotion to influence consumer demand.
  2. 4. Control
  3. 6. approach ignores emotion, culture, and relationships, making it incomplete for modern branding.
  4. 8. Logic
  5. 10. Cost Theory
  6. 11. Research
  7. 12. Approach
  8. 14. reduce friction and risk in buying by signaling quality and simplifying choices.
  9. 15. Consumer
  10. 16. brands through the 4 Ps (Product, Price, Place, Promotion) to maximize efficiency, sales, and market share.
Down
  1. 1. immediate sales outcomes over long-term emotional or cultural brand building.
  2. 3. causal methods (scanner data, experiments) used to link marketing actions to sales results.
  3. 5. the brand can be fully managed by the company through rational decision-making.
  4. 7. Focus
  5. 9. maximum sales or impact with minimum cost – the main goal of the Economic Approach.
  6. 10. “economic man” who makes logical, value-for-money decisions based on facts, not feelings.
  7. 13. Mix (4 Ps)