Digital Marketing Communication Crossword

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Across
  1. 4. The tendency of users to ignore banner ads online because they perceive them as irrelevant or intrusive.
  2. 5. Video games built around promoting a brand or product, such as Burger King’s Sneak King.
  3. 7. Creating and sharing valuable content to attract and retain a defined audience and drive profitable customer action.
  4. 8. Integrating a brand naturally into movies, TV shows, or games, like Heineken in James Bond: Skyfall.
  5. 9. Media a brand fully controls—its website, blog, or app.
Down
  1. 1. Any marketing platform where a brand pays to display its message, like Facebook Ads or Google Ads.
  2. 2. Collaborating with social media personalities who promote products to their followers through trust and relatability.
  3. 3. Publicity gained from customers, journalists, or word of mouth rather than paid promotion.
  4. 6. Any output funded or endorsed by a brand owner that promotes brand values and makes audiences choose to engage due to its entertainment, informational, or educational value.