Brand Strategies

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Across
  1. 2. A video telling a brand story (eg.: Dove “Real Beauty” campaign)
  2. 5. Media space a brand pays for (eg.: Google Ads, YouTube ads)
  3. 7. Creating valuable content to attract and retain customers (eg.: HubSpot blog)
  4. 8. Using social media personalities to promote products (eg.: Nike with a fitness influencer)
  5. 9. Content created by a brand to entertain or inform while promoting its image (eg.: Red Bull adventure videos)
  6. 10. Earning commissions by promoting another company’s products (eg.: Amazon affiliates)
  7. 11. Paid ads that blend naturally with editorial content (eg.: sponsored BuzzFeed article)
  8. 12. Showing a product in movies or TV (eg.: James Bond drives an Aston Martin)
Down
  1. 1. A mobile app created by a brand (eg.: Nike Run Club)
  2. 3. Free exposure from users or media (eg.: positive reviews or press mentions)
  3. 4. xxx
  4. 6. Collaboration with influencers to reach audiences