Brand Strategies Crossword Puzzle

3. Paying third parties a commission only when their referral link generates an actual sale.
5. Naturally featuring actual brand items inside movies, TV shows, or games.
8. Paid text ads displayed at the top of search engine results pages.
9. Web visitors unconsciously ignoring ad-like banners on web pages.
12. Paid ads designed to seamlessly match the look and feel of the hosting platform.
14. Story-driven content funded by a brand to entertain/educate rather than directly pitch products.
16. Widget Content blocks (like Outbrain/Taboola) suggesting related articles or sponsored links at page bottom.
18. Interactive competitions offering prizes to boost audience engagement and participation.
19. Percentage of total viewers who actually click a specific ad link.
20. completely controlled by your company (e.g., your website, email list).

1. marketing channel requiring direct payment to display your message (e.g., Google Ads).
2. Partnering with popular creators to leverage their audience trust for product promotion.
4. Video content designed to build brand identity and equity rather than push immediate sales.
6. Improving site content and structure to rank higher in non-paid search results.
7. App A functional mobile app created by a company to deliver ongoing utility while reinforcing its brand.
10. Custom video games built specifically around a brand or product experience.
11. Publishing valuable, non-promotional content consistently to build a loyal audience over time.
13. Using trusted social creators to promote products to their followers.
15. exposure gained through word-of-mouth, press reviews, or viral shares.
17. showing how covert ads bypass critical thinking because audiences don't recognize them as ads.