BRANDHOLIC
Across
- 4. This automobile brand is named after the founder’s daughter.
- 6. This brand’s name literally means “crown” in Japanese.
- 7. This Indian brand’s mascot is a bespectacled kid named Gattu
- 8. A data-driven year-end music storytelling format launched by Youtube Music to counter Spotify’s “Wrapped”
- 10. This brand introduced the world’s first mass-produced instant camera
- 12. This Indian company was the first to introduce sachet pricing to disrupt FMCG penetration.
- 15. This luxury brand has never appointed a global brand ambassador, relying purely on heritage.
- 16. The quotation marks, zip-tie, and ‘3% rule’ belong to this founder of Off-White, who was also first Artistic director for brand LV
- 18. This Fashion designer,was creative director of Gucci in the 1990s, helping it Revive as a brand with a provocative, high-fashion repositioning.
- 19. This luxury brand deliberately burns unsold stock to maintain brand exclusivity
Down
- 1. This brand was known as blue ribbon sports before becoming an industry giant.
- 2. This global brand’s name means “I roll” in Latin.
- 3. This 1983 Song by ‘King of Pop’ became globally iconic before being tied to a landmark Pepsi campaign, with tagline “Choice of a New Generation”
- 5. This author reframed marketing as empathy and culture-building rather than persuasion, in a 2018 book titled This Is Marketing.
- 7. This brand’s first logo featured Sir Isaac Newton sitting under a tree
- 9. This airline brand was named using a Sanskrit word meaning “limitless.”
- 11. The long-running Fevicol and Asian Paints campaigns under Piyush Pandey were created at which agency?
- 13. This tech giant was originally called “Cadabra.”
- 14. This global camera brand is named after a Greek mythological figure associated with wisdom
- 17. This startup unicorn was originally named “BuyHatke” before pivoting into fintech .