BRANDHOLIC

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Across
  1. 4. This automobile brand is named after the founder’s daughter.
  2. 6. This brand’s name literally means “crown” in Japanese.
  3. 7. This Indian brand’s mascot is a bespectacled kid named Gattu
  4. 8. A data-driven year-end music storytelling format launched by Youtube Music to counter Spotify’s “Wrapped”
  5. 10. This brand introduced the world’s first mass-produced instant camera
  6. 12. This Indian company was the first to introduce sachet pricing to disrupt FMCG penetration.
  7. 15. This luxury brand has never appointed a global brand ambassador, relying purely on heritage.
  8. 16. The quotation marks, zip-tie, and ‘3% rule’ belong to this founder of Off-White, who was also first Artistic director for brand LV
  9. 18. This Fashion designer,was creative director of Gucci in the 1990s, helping it Revive as a brand with a provocative, high-fashion repositioning.
  10. 19. This luxury brand deliberately burns unsold stock to maintain brand exclusivity
Down
  1. 1. This brand was known as blue ribbon sports before becoming an industry giant.
  2. 2. This global brand’s name means “I roll” in Latin.
  3. 3. This 1983 Song by ‘King of Pop’ became globally iconic before being tied to a landmark Pepsi campaign, with tagline “Choice of a New Generation”
  4. 5. This author reframed marketing as empathy and culture-building rather than persuasion, in a 2018 book titled This Is Marketing.
  5. 7. This brand’s first logo featured Sir Isaac Newton sitting under a tree
  6. 9. This airline brand was named using a Sanskrit word meaning “limitless.”
  7. 11. The long-running Fevicol and Asian Paints campaigns under Piyush Pandey were created at which agency?
  8. 13. This tech giant was originally called “Cadabra.”
  9. 14. This global camera brand is named after a Greek mythological figure associated with wisdom
  10. 17. This startup unicorn was originally named “BuyHatke” before pivoting into fintech .