Branding and Promotion Vocab Review

1234567891011121314151617181920212223242526272829
Across
  1. 5. A fictional inanimate or animate object that has been created for the promotion of a product, service, or idea
  2. 7. The branded product of wholesalers and retailers and is used to boost profit and build customer loyalty.
  3. 9. The branded product of a manufacturer and is used to attract customers
  4. 12. A method of marketing whereby consumers are encouraged to share information about a company's goods or services via the internet
  5. 13. The tendency of some consumers to continue buying the same brand of goods rather than competing brands
  6. 15. A symbol or stylized text used to represent an organization or company. (logo)
  7. 17. A process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked environment, such as the Internet
  8. 18. The practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits.
  9. 19. Content on an advertisement that encourages an immediate response from the viewer.
  10. 20. Any illustration including design elements and pictures used in production of an advertisement.
  11. 22. A set of different marketing approaches that marketers develop to optimize promotional efforts and reach a broader audience.
  12. 23. A group of words or sentences, typically in a large font, that is used to grab the attention of the viewer.
  13. 24. Identifies a specific company, product or service and differentiates it from similar brands within a category
  14. 27. Any form of marketing that uses offline media to reach an audience.
  15. 28. A buying motive concerned with appearance, social approval, guilt, and fear
  16. 29. A buying motive concerned with savings, convenience, durability, quality, and safety
Down
  1. 1. This is a set of short-term activities that are designed to encourage immediate purchase.
  2. 2. The process of defining and promoting what you stand for as an individual.
  3. 3. It is about managing the perception of a brand - how people think about your brand. All the efforts done to increase brand awareness, improve the business reputation and attract new customers.
  4. 4. A non-personal promotion of products and services that marketers use to increase brand awareness.
  5. 6. Legal protection for an identifying word, phrase or image
  6. 8. A short and striking or memorable phrase used in advertising
  7. 10. The reasons why people purchase products and services.
  8. 11. Information on an advertisement telling the viewer where/how they can purchase a product or service.
  9. 13. The process of creating a distinct identity for a business in the mind of your target audience and consumers.
  10. 14. The perceived image of the product you sell which is identifiable through names, symbols, phrases and/or qualities.
  11. 16. A one-to-one communication between a sales representative and a potential customer.
  12. 21. A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication.
  13. 25. The idea an advertiser wants to communicate to their audience on an advertisement. Typically in a smaller font with details about the product, service, or idea being advertised.
  14. 26. A buying motive concerned with services, policies, brand loyalty, ambience, personnel, and location