Branding and Promotion Vocab Review

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Across
  1. 2. The process of creating a distinct identity for a business in the mind of your target audience and consumers.
  2. 5. The process of defining and promoting what you stand for as an individual.
  3. 8. A series of advertisement messages that share a single idea and theme which make up an integrated marketing communication.
  4. 10. A one-to-one communication between a sales representative and a potential customer.
  5. 12. Name Identifies a specific company, product or service and differentiates it from similar brands within a category
  6. 14. A buying motive concerned with appearance, social approval, guilt, and fear
  7. 15. A symbol or stylized text used to represent an organization or company. (logo)
  8. 17. A buying motive concerned with services, policies, brand loyalty, ambience, personnel, and location
  9. 18. The practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits.
  10. 20. A fictional inanimate or animate object that has been created for the promotion of a product, service, or idea
  11. 24. This is a set of short-term activities that are designed to encourage immediate purchase.
  12. 27. Information on an advertisement telling the viewer where/how they can purchase a product or service.
  13. 28. A buying motive concerned with savings, convenience, durability, quality, and safety
  14. 29. Content on an advertisement that encourages an immediate response from the viewer.
Down
  1. 1. Any form of marketing that uses offline media to reach an audience.
  2. 3. A group of words or sentences, typically in a large font, that is used to grab the attention of the viewer.
  3. 4. It is about managing the perception of a brand - how people think about your brand. All the efforts done to increase brand awareness, improve the business reputation and attract new customers.
  4. 6. The perceived image of the product you sell which is identifiable through names, symbols, phrases and/or qualities.
  5. 7. A method of marketing whereby consumers are encouraged to share information about a company's goods or services via the internet
  6. 9. A non-personal promotion of products and services that marketers use to increase brand awareness.
  7. 11. A process of planning and executing the conception, distribution, promotion, and pricing of products and services in a computerized, networked environment, such as the Internet
  8. 13. The idea an advertiser wants to communicate to their audience on an advertisement. Typically in a smaller font with details about the product, service, or idea being advertised.
  9. 16. Legal protection for an identifying word, phrase or image
  10. 19. The branded product of a manufacturer and is used to attract customers
  11. 21. Any illustration including design elements and pictures used in production of an advertisement.
  12. 22. The reasons why people purchase products and services.
  13. 23. A set of different marketing approaches that marketers develop to optimize promotional efforts and reach a broader audience.
  14. 25. A short and striking or memorable phrase used in advertising
  15. 26. The branded product of wholesalers and retailers and is used to boost profit and build customer loyalty.
  16. 27. The tendency of some consumers to continue buying the same brand of goods rather than competing brands