Branding Crossword

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Across
  1. 1. name or symbol for a product
  2. 4. specialized segment of a market
  3. 7. what a company sells
  4. 8. customer perception of brand
  5. 10. everyone has one(including companies)
  6. 11. a products unique feature
  7. 13. person who buys a product/service
Down
  1. 2. connections between people or companies
  2. 3. how you view something
  3. 5. everyone
  4. 6. getting more information
  5. 9. digital media ____
  6. 12. nike swish, for example