branding terms

5. An identity communicated through Logos, Colors, Fonts, and Imagery
6. Beliefs that motivate people to act one way or another.
7. A symbol or design that identifies a brand.
8. A document that describes how a brand uses colors, font, imagery, and logos to communicate its identity.
10. A style of text that is printed on a page or displayed on a screen.

1. The reason why your brand does what it does.
2. Visuals used to create your brand's identity.
3. A party that has interest in an organization and can affect or is affected by it.
4. How a person/group acts, thinks or behaves.
9. The things that make a person or a group unique.