Branding Vocabulary

3. The iconic swoosh logo instantly distinguishes Nike's sportswear from other athletic ____..
6. When you think of smartphones, "iPhone" immediately comes to mind as a top choice.
10. The golden arches are instantly recognizable as the symbol of McDonald's.
12. Walmart offers its own "Great Value" products alongside national brands like Kellogg's and Procter & Gamble.
13. Brand Target's "Up & Up" label offers a range of household products developed specifically for their stores.

1. Disney allows various companies to use its characters, such as Mickey Mouse, on merchandise for a licensing fee.
2. “Google” is recognized worldwide as a leading technology and internet company.
4. The collaboration between Nike and Apple to create the Apple Watch Nike+ merges both brands' expertise in technology and sports.
5. Character Tony the Tiger's friendly face and voice make Frosted Flakes a memorable cereal choice.
7. Store-brand pain relievers are often found in the pharmacy section without a recognizable company name.
8. Colgate expanded from toothpaste to offer a range of oral health products, including toothbrushes and mouthwash.
9. Tide laundry detergent is widely recognized across the country and produced by Procter & Gamble.
11. The red and white Coca-Cola logo is legally protected and can only be used by the company itself.