BTS COM

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Across
  1. 4. A symbol that stands for an idea, like a heart for love, is a visual metaphor.
  2. 5. A material that is not heavy is light.
  3. 10. The name, term, or design that separates a product from others is the brand.
  4. 11. A design with many details and decorations is ornate.
  5. 12. The feeling people have when they see a brand is part of its image.
  6. 13. Planning and sending messages to a specific audience is part of a marketing campaign.
  7. 15. A package that is easy to open and close is user‑friendly.
  8. 17. A short, memorable phrase under a logo is known as a baseline.
  9. 18. Choosing which social networks to use is part of your channel strategy.
  10. 21. A colour scheme with bright, strong colours is vibrant.
  11. 22. A shop window that attracts attention is eye‑catching.er: EYECATCHING (or EYE CATCHING)
  12. 24. A paid post that looks like normal content is called native advertising.
  13. 25. The main idea you want people to remember is your key message.
  14. 26. Changing a logo to make it more modern is a brand refresh.
  15. 27. When a company shares news with the public through press releases, it is doing public relations.
  16. 28. A phone with a thin, elegant shape is sleek.
  17. 29. A logo that is simple and easy to remember is memorable.
  18. 30. A well-known logo like the Nike swoosh is a strong visual identity.
Down
  1. 1. Measuring how many people saw your post is checking your reach.
  2. 2. A surface that is not rough but smooth to touch is smooth.
  3. 3. Keeping the same style across all media is called visual consistency.
  4. 6. When a logo uses only text, it is called a wordmark.
  5. 7. The person who manages a client's account in an agency is called an account manager.
  6. 8. When a brand replies quickly to complaints online, it is practising good crisis communication.
  7. 9. A logo with an icon and text together is a combination mark.
  8. 14. The colours, fonts, and rules for using a logo are in the brand guidelines.
  9. 16. A simple symbol that represents a company is a logo.
  10. 19. A product that looks very modern and uses new technology is state‑of‑the‑art.
  11. 20. A website that loads very fast is responsive.
  12. 23. The group of people you want to reach is your target audience.