BUS-110: Chapter 11 Crossword Puzzle

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Across
  1. 4. Marketing strategy where you market to everyone.
  2. 7. The reason your gas prices are so high.
  3. 8. Process of developing, pricing, promoting, and distributing ideas.
  4. 11. A good, service, idea, or some combination.
  5. 13. Candidate (as of May 2026) for World Chess Championship.
  6. 14. Marketing strategy where you divide the market into groups who share similar characteristics.
Down
  1. 1. Marketing orientation focused on efficiency and output.
  2. 2. Making products available to customers when and where they want them.
  3. 3. Persuasive communication designed to facilitate market exchange.
  4. 5. Customer's subjective assessment of benefits relative to cost.
  5. 6. Product orientation focused on finding what people want and making it.
  6. 9. Current (as of May 2026) FIDE World Chess Champion.
  7. 10. Value placed on a product in a market exchange.
  8. 12. Product orientation focused on convincing people to buy.