Bus. of Retail Final (2nd)

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Across
  1. 9. Which communication style uses sarcasm to hide their true feelings?
  2. 10. When is it appropriate to conduct a SWOT analysis?
  3. 11. Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?
  4. 14. The group of customers a business seeks to attract who have specific, similar needs
  5. 17. What component of a marketing plan would be the most useful to evaluate a businesses' current situation and where that business stands in comparison to its competitors?
  6. 18. Providing quick and efficient service to all customers.
  7. 19. When the customer is talking and you show them that you are listening by maintaining eye contact, showing interest, and not interrupting.
Down
  1. 1. Coca Cola test markets New Coke by conducting taste testing in focus groups. What marketing function did they implement?
  2. 2. ____________includes the location and methods used to make the product available to the consumer.
  3. 3. To be able to lessen or lower a customer’s anger.
  4. 4. The process of planning, pricing, promoting, selling, and distributing products to satisfy customers' wants and needs.
  5. 5. The ability of employees to take care of customers’ needs and make sure they are satisfied with a service or product.
  6. 6. the amount the customer will pay for the product. The value of money or its equivalent placed on a good or service.
  7. 7. Transportation, storage, and inventory control are activities of which marketing function?
  8. 8. Transportation, storage, and inventory control are activities of which marketing function?
  9. 9. A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.
  10. 12. What is the conflict resolution strategy where you ignore that there may be a conflict?
  11. 13. An employee that is able to be respectful, calm, friendly, and use formal language with customers.
  12. 15. What are struggles that can arise during an active disagreement of opinions and interests?
  13. 16. Which conflict resolution strategy is best used when quick decisive action is needed?