Business 2 Business Marketing
Across
- 5. Business 2 Business is the process of marketing goods and services to other _______.
- 7. Stage where organization places order
- 11. Effects perception and final decision
- 13. Decision making step of buying process
- 15. Purchase all sorts of goods and services on a budget
- 17. Stage to evaluate vendor or supplier
- 21. One person makes most decisions
- 23. Handles details of purchase
Down
- 1. Controls information and access to decision makers
- 2. One person makes decisions based on others
- 3. 1st stage of buying process
- 4. Specific solutions stage of buying process
- 6. Where majority rules
- 8. When organizations invite vendors to bid on project
- 9. Consumes purchase
- 10. Involved in purchasing the same product as before
- 12. Buyer wants essentially the same thing, but slightly different
- 14. Federal purchases to better the country
- 16. Purchasing good or service for the first time
- 18. Determines what, how, or where to buy
- 19. Marketing intermediaries that resell manufactured products without altering them
- 20. Companies that produce their own goods to sell to businesses
- 22. Person who first suggests purchase