Business 2 Business Marketing
Across
- 2. When organizations invite vendors to bid on project
- 4. Marketing intermediaries that resell manufactured products without altering them
- 6. Determines what, how, or where to buy
- 7. Companies that produce their own goods to sell to businesses
- 8. Involved in purchasing the same product as before
- 10. One person makes most decisions
- 13. Purchasing good or service for the first time
- 14. Stage where organization places order
- 15. Federal purchases to better the country
- 18. Purchase all sorts of goods and services on a budget
- 19. One person makes decisions based on others
- 20. Handles details of purchase
- 21. Consumes purchase
Down
- 1. Stage to evaluate vendor or supplier
- 3. Decision making step of buying process
- 5. Person who first suggests purchase
- 6. Where majority rules
- 7. Buyer wants essentially the same thing, but slightly different
- 9. Business 2 Business is the process of marketing goods and services to other _______.
- 11. 1st stage of buying process
- 12. Specific solutions stage of buying process
- 16. Effects perception and final decision
- 17. Controls information and access to decision makers